A natural process that women do is criticize the appearance of themselves. Dove creates an ad that pushes this idea into the faces of the viewers. This ad shows multiple women describing themselves and another person describing other women. In facing both images created based on descriptions viewers can see the difference in perception.
When I saw this ad, I was really touched by this idea. I think that it is an important massage that the advertisement is portraying. It brings up the idea that women always assume that they not beautiful because of what the media and advertisements portray.
What is kind of convoluted is that this video itself is an advertisement. This video make you vulnerable that it it makes you think that dove is going to be the natural beauty that is different from the other advertisements. The font that is "Dove" uses is signature to them, and although the advertisement is not selling directly to sell products, this association causes the assumption that Dove is the brand for natural beauty.
It is hard for me to tell is this is a good or bad advertisement, but I know that the meaning that is it trying to portray is an important and affective one.
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