How advertisers pretend to be on the consumers side, when they truly aren't !,

I was truly thrown back when I came across this makeup advertisement in one of the magazines in our lounge. The lines: "New Revlon Nearly Naked- Makeup. Get noticed for your skin not your makeup" made me question why Revlon would sell and advertise makeup at all if they encourage more of a  "natural" look.

 My understanding of the line "Get noticed for your skin not your makeup" suggests that the ad supports ones face with no chemical enhancements at all. Why then would a makeup ads use such a line to sell these "enhancers"? Because they are smart! Advertisers have figured out that by picking the right phrases and words, they can sell us anything. Every female, and everyone who is trying to sell to a female, knows how much we spend to "fit into" certain groups in society and how guilty we feel after spending money on things we don't need. Hence, with the correct words, advertisers are able to console females by convincing us of how worthy of our money their product is. In the case of this add, women are told  that they will be noticed for "their skin" not their makeup, which is ironic considering that this is a makeup advertisement. This does not discourage women from wearing makeup ,and embracing their natural skin. Instead, it encourages them to wear makeup by convincing them of just how"light" it is and that no one will know hey have makeup on but them. This sells the idea that is women who buy this makeup will not be conforming to the societal norms (trying to be beautiful in order to feel as though they are a part of society) When they truly will be doing so.

The rest of the text on the advertisement reads: "Introducing the latest breakthrough in makeup. Formulated with weightless pigments, this refreshingly light formula melts right in, creating a fresh, even complexion. with build able coverage and seamless blending it works in harmony with your skin to cover flaws and perfect tone and texture

Emma stone wears Revlon Nearly Naked in Vanilla "

Sources:

http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/emma-stone/revlon-nearly-naked-makeup/