Pasta is also accepting?

So I was scrolling through my Youtube page, and this ad came up. I clicked on because I was hungry at the time and also because I love pasta. I pressed play and then I was confused as to what was going on because at the start, the film is in color and then it goes to black and white. In my head, I thought, "oh maybe its like the romantic french films, where the guy falls in the love with the girl". So in my head I already had a guess as to what the commercial was going to be about, until I got to the end and I was proved wrong. The romantic french film that I thought it was gonna see didn't happen, rather it was a romantic gay film. I was shocked. I had never seen a gay commercial in my life. So all these questions began to come to mind, like " was this allowed to be on TV?" "what did people think" "why is a pasta company coming up with such ad?". But then I settled to another idea, I realized that in my brain, it was already set what I thought I was gonna see and then was completely shocked to see the outcome. Kudos to them for doing something different. It surely left an impression on me and now I will remember this pasta brand. I do not know if that was the company's intention but it surely made me remember them.