(Please click the sub
button for subtitles! Translation is really accurate.)
This is a most creative
ad I’ve seen to present “globalization”. In East Asian countries, almost every
enterprise requires its employees to use English sophisticatedly.
Unfortunately, English – especially its pronunciation – is SO different from
the language the local people use that this requirement sometimes can be
extremely hard for some elder people who want good jobs or get promotion. In
Japan, where there are many Fortune 500 corporations, this situation can be
common.
I really appreciate the
director set this story in a battle. It’s true that the competition in
companies is fierce, and employees are always under pressure. And, here, the
English is their weapons. “Soldiers” (office workers) are supposed to use this
weapon to “fight” (well communicate) with “the enemy” (the new Boss from the
west). This is a delicate metaphor. The actors performed well. All their
movements and reactions are fluently, and dramatically. It's vivid. (BTW,
the symbol on the flag is a bowl. LOL)
Besides, only at the very
end of this ad, Nissin, a famous ramen (cup noodle) company, appeared with a chaotic battle background. This ad looks like a clip from a war movie, but finally the
absorbed audience would realize: “Oh, it’s an ad!” Then they are more likely to
remember the brands. Also, I appreciate the way Nissin used for, kind of,
self-mockery. That’s brave! Though some people said there was nothing to do
with the brand itself and the theme of the ad, the ad successfully impressed the audience.
(I mean no offense here.
My point is to show a good ad. =)
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