Last weekend, after coming back from the gym, I went to some
online sports store, because I needed a pair of running shoes. Though I didn’t
buy anything, I found something I can write about.
(Click Play button can watch full version.)
Here is a Nike’s official website. It seems that this
3D-look video shows how Nike’s high-tech factories produce clothes to its
potential costumers. Well…Nike owns over 700 factories all over the world, and I
don’t think those factories make every single product like what they
represented in the video.
However, this video is still a part of commercial strategies
which try to convince people that Nike is a high-quality corporation. I don’t
know how profound the influence of these introductions can be, but they do release
a signal. They keep building up a specific shape of Nike. Every time when
people mention Nike to me, I’ll come up with some images or things look “cool.”
So these ads certainly show us something. At least, such so-called creative ads
show they do cost a lot.
Btw, to figure out who will become potential costumers after
watching this video, it reminds me of Hummer
Love. Though situations are mostly different, I appreciate both the shining
appearance of Hummer and the dazzling video ads. Only my two cents. :-p
Resource: http://en.wikipedia.org/wiki/Nike,_Inc.
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