While watching videos on YouTube I came across the new AT&T
commercial, apparently their new method of advertisement is using children.
The idea that children portray happiness and truthfulness is
one of the main reasons I order to charm the viewers. In this particular commercial
I find very interesting how AT&T uses children from different races to
target a larger audience. However, in order to create humor AT&T uses the
Latino children as the clown of the commercial.
Personally I feel offended by the commercial because I feel
that they are making fun of the Latino community. The fact that the Latino
children mispronounce the word and its corrected by the white kid instead of
the other children can be interpreted as superiority. What really bothers me is
that there is no real relationship between the children “joke” and the fact
that AT&T is advertising their product.
If AT&T is going to use children’s they should be more
cautious on what they are saying and how it affects other races.
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