After my mom went on a shopping trip this past weekend, she posted this picture of The French Connection's storefront. Admittedly, this was in Las Vegas, something like this isn't out of the norm. However, I tried very hard to decipher how this was supposed to draw people in. Clearly this store sells clothes, but why is the model not wearing any? I'm actually a bit embarrassed that my mom even looked at it, but I think this shows how far brands will go to sell sex with their clothes. This display was paired with another one of a woman on the other side, with the tag line of "From Sketch to Store." It's not a particularly offensive photo, but it shows a lot more skin that is usually publicly acceptable.
This isn't the first provocative image to be displayed in this particular mall. Last summer I noticed that Aldo had dismembered women to only have their limbs wearing the product. Not only is it a disturbing image, but it also perpetuates the idea that society thinks it's okay to reduce a person to an object. It seems that suggestive advertising follows us everywhere we go. When ads begin to lack the actual product, what is the point anymore?
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