Having children is a magical time in a woman's life. Luvs diapers uses the typical experience of a women having their first child in comparison to their second child to make funny commercials to show that Luvs diapers is a good choice.
Each commercial shows the mother or parents highly protective of their children, but when they have their second child, the parents are more easy going and looks like they know what they are doing. What is interesting is that the product is strategically places when the commercial shows the mother with her second child.
The products is emphasis by its color, purple, which is emphasized by the lack of color surrounding it. What is also fun about this commercial is that it seems like the game in magazines where you look for he differences between two picture, but in this case you a re looking for the product.
The commercial creates a series of commercial that bring mothers together while deciding new mother with women and parents that had kids longer.
The comical approach makes the commercials very successful due to the use of kids and cute babies and the comical looks on the mothers face with their first child. Even though I am not going to have kids anytime soon, just looking at the commercials makes me look forward to motherhood. The commercial, when viewed by young teens and young women, creates a world to aspire and look forward to.
When you have kids, will you be using Luvs?
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