In recent surveys conducted by DDB Worldwide, "Millennials are nearly 4 times more likely to shop on Black Friday than bloomers". By bloomers I mean the generation that would constitute of our our elders around the age of 45-60 years old. Millennials (or what some call Generation-Y) are the older teens and late 20-somethings born between 1980 and 2000. According to these holiday surveys, we are the culprits of these late-night shopping binges that we indulge in every year.
Even online, on websites like Target, we see advertising for Black Friday that urges shoppers to "Score great deals before Black Friday". Many shoppers hit the sales on Black Friday to get a cheaper head start on christmas shopping. In the midst of all of the sale ploys and marketing, shoppers often fall for deals that do not even save them money. Black Friday is a set up for companies to bring in a huge wave of consumerism and shoppers, both in stores and online, fall for this trick every year. Between Black Friday and cyber monday (its e-retail counterpart on December 2 this year), stores will attract hundreds if not thousands of shoppers who see this mass-sale as an opportunity to shop for less. However, those that get pulled into the excitement of all of the sales actually spend more than they ever would. With the help of marketing, Black Friday robs vulnerable customers by encouraging outrageous spending.
While many american take Black Friday as an opportunity to save money while shopping, they forget the power of marketing. Beware, the sales will curse you with obsessive shopping next weekend so shop wisely!
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