I thought this ad was very funny while watching it, then I realized that I watched in the exact mindset that the marketers wanted me in. First thing that came to my mind was that it might be a commercial about lesbians which got me happy but then sad after thinking about how lesbians are being sexualized and used to sell things to satisfy the male gaze.
M&M’s make a huge effort to show
their product as irresistible. It takes the idea that women become animals who cannot
resist chocolate and would do anything to get it. Then I started viewing this
ad from the gender-flipped view, what if it was an uncontrollable chocolate-loving
man and female M&M that had been set up to this by a male friend M&M.
There would have been an outrage about rape culture.
This far into the ad I realized it wasn't going to be about lesbians, it was actually using the irresistibility of
M&Ms to justify rape and murder.
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