Moe

Over the weekend, I went to my friend’s home in New Hampshire. There, she brought us to her favorite boutique, Moe. The store was beautifully set and had an elegant feel. The boutique itself reminds me of fancy stores where celebrities shop. As we stepped in, the employee and manager greeted us and asked if we needed help finding anything. While the question addressed everyone, the two ladies focused more on my friend (let’s name my friend Julia), their returning customer. They gave off a negative vibe towards my friends and I because they saw that we weren’t buying anything.

While they were dressing Julia in an ugly dress that made her look 67 years old, they kept continuously complimenting the apparel. It’s obvious that they compliment their own clothes in order to sell but nearly forcing a customer to buy something that is clearly not meant for them is pushing it. It’s the same deal with many other consumer-based companies such as cars companies and the small islands in a mall. Sometimes employees give consumers the wrong idea about a product and as a result, distorts a consumer’s vision…. even if she looks like a nun. The consumers hardly ever see the extremes that employees/employers go to market their products with the brand loyalty (Julia). It’s only apparent to those who don’t fit into the image (me).




(blogpost #9)