The advertisement above, is for a mens shower gel. However, the ad directly targets/speaks to women.
The half naked model, in the ad, sells women the fantasies of their men being wealthy, and good looking and in good shape. He points out that although they cannot look and be like him, the closest they can get to being like him is smelling like him.
At first, it made no sense why an ad for mens product would speak to women. After thinking about this for a while, I realized that women would be better to advertise such a product to because, generally, men don't pay much attention to the kinds of soap they use in the shower-but women do.
Its interesting to think of the amount of thought that the advertisers actually do to sell such products. Who would have though the best way to sell a mens product is to sell it to his girlfriend?
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