Industries are aware that in order to increase their profit
it is necessary to SALES is necessary. Therefore, stores tend to have several
days throughout the year when they have GREAT DEALS or Discounts, as they
prefer to call it. The advantage about sales is that it customers take the
clothes that is no longer in fashion which results in profit increase for the
stores, meanwhile customers get to shop for more items at lower cost. As well, it
makes more space for “New Arrival”
(clothes of the new season) and this way it seems like the consumer and the
store made a good deal. However, in reality SALES are just a TRAP. The items
that one tends to buy are often not needed. One thinks just because is on sale
we are making a good deal but that is not always the truth. For instance this weekend, I went to Hollister
and I spend $100 dollars on summer clothes that at that moment it seems necessary
since everything was half price. Clothes such as shorts that I use a lot during
summer were half the price and that allowed me to buy 3things when normally I
would only buy one. However, when I got home I realized that the clothes that I
bought weren’t a good investment because it is fall and I won’t be using the
clothes. Instead of buying warm clothes I bought clothes that I’m not going to
use for about 5 months and by the time that is summer there is going to be
another trend.
There are thousands of people like me who are easily
persuaded to shop once one sees DISCOUNT, SALE, and CLEARANCE!
So next time you go shopping make sure not to fall for the
TRAP and really think if is worth buying the item.
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