Movie Previews

I went to see catch Catching Fire yesterday night at my local movie theatre. Initially we came for the 9:30 showing but it sold out so we bought the next show time at 10:30. To save seats, we sat down at 10:15. The movie didn’t start until 10:50. It felt like 4 hours. I use to always be late for the movies so I counted on the previews to run for about 10 minutes so that I wouldn’t miss my movie. Even though I haven’t been to the movies in a long time, I still realized that the previews had changed. Because we sat there for 15 minutes before the “show time”, the theatre played commercials for us…

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There, I questioned the existence of commercials in a movie theatre. Is this a new thing? Or maybe I’m just starting to realize it.

I find it so strange that commercials would play before a movie starts. We sit there and are forced to watch the commercials in order to save our seats.  This made me think of our last class discussion when we talked about the extremes that commercialism will go to have us exposed to its content. The only solution to this is going into the theatre at the exact minute a movie starts. Commercials put such a strain in our lives and I’m just starting to realize how universal the concept is/has become.




(blog post #10)