Borrow Better Banking

Two bankers supposedly climb to the top of an extremely tall building in order to take down a billboard that advertised for their company’s competition. They are quickly spotted acting in that dangerous manner, attracting the attention of hundreds of people to the sign.

State Farm’s public relations team was very creative with this advertisement. They sent out their message in a memorable way. Viewers now understand that State Farm now “does car loans just as well as they do insurance” (State).

First, the commercial is humorous, making it memorable, because the awkward men completely failed in their endeavor. Instead, they most likely hurt their own business by trying to sabotage State Farm. The men’s expressions while people are pointing at them seem quite funny and silly as well.

The phrases “State Farm” and “Borrow Better Banking” are spoken 6 times. The repetitive nature of this commercial (and even the alliteration involved) allows the company’s message to stick in the viewer’s mind.

The color red is used in the billboard and later in the entire screen of the commercial to represent State Farm. Red has been used throughout advertising to symbolize “energy, power, vitality, and vigor” (Color).

I personally have seen this commercial played on TV, on Hulu.com, and on other websites. The repetitive quality of the times I have viewed it and the message itself within the commercial forces me to remember State Farms new policies.

Is it stuck in your head yet?

Works Cited:

"Color in Advertising." ThinkQuest. Oracle Foundation, n.d. Web. 05 Nov. 2013.

"State Farm Bank Commercial (State of Secrecy)." YouTube. N.p., 08 July 2013. Web. 05 Nov. 2013.