Why did I pay over $4 dollars for a Starbucks Hot chocolate?
What about Starbucks made me pay the extra money?
After having a hot chocolate
from Starbucks I question myself why did I spend $4 dollars on a hot chocolate?
I could’ve gone to the dining hall and get several cups of hot chocolate for
free. At that moment I came up with multiple reasons why buy Starbucks instead
of dining hall hot chocolate. Even though, the reasons were not strong enough I
made myself believe that the money I spend on the hot chocolate was worth it.
My first reason was because Starbucks hot chocolate tastes better than the one
at the dining hall. However, in reality I can’t find differences between the
two drinks both are always really sweet. Then my second reason was because at Starbucks
they write my name on the cup where I get my drink. My final reason was because
going to Starbucks reminds me of my good times back at home.
As I analyze my own reason I came to the conclusion that
those $4 dollars that I pay was not for the drink. Instead, it was for the
brands name that according to society Starbucks products are on of the best
places to get coffee. Also, I pay for the comfort that Starbucks makes me feel
when I am there. The familiar feeling that I get at Starbucks reminds me of my
home and my good times with my friends. As well the attention that Starbucks
gives back to the consumer by simply asking for the clients name and writing it
on the cup makes me feel appreciated.
My conclusion was that Starbucks has managed to create an
environment that can easily manipulate individuals to purchase their expensive
product by using the clients’ emotional needs. In reality when one shops at
Starbucks we might not be paying the cost of the quality of the drink but we
are buying other factors in my case was comfort and memories.
So are you willing to pay extra money to get the sense of
comfort and familiarity?
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