Kmart's Naughty Take on Christmas
Right around this time every year, once the craze of halloween has passed, radio stations, advertisements, and TV take on Christmas cheer. Within the week following Halloween you can find christmas music and commercials on TV and online slowly start to trickle in. Many people love the christmas spirit and find themselves humming along to christmas tunes weeks or months before christmas is here. Is it ever too early for Christmas-themed ads and music?
Kmart has proven there is a time span for when christmas decorations, music, and christmas-themed shows and ads are acceptable. They've made us wish that the christmas theme never existed with their new ad, "Show Your Joe" which stars six grown men playing the jingle-bell tune with their musical manly parts.
Ya, the commercial is funny and entertaining but it is also gross and completely inappropriate for children. Yet, our culture encourages this type of advertising in the name of holiday spirit. I mean, what would america be like without its Christmas cheer? However, celebrating a holiday months before it has even arrived is not what Christmas is about. Instead, this holiday has become a joke used by marketers and companies for advertising their product. The second we see commercials, and hear those catchy christmas tunes, we familiarize ourselves with the product and find ourselves interested in something we may not normally pay attention or find acceptable.
Men in boxers, playing music with provocative hip thrusting may be entertaining or laughable but is in no way relevant. It is our jobs as consumers to weed out the ads that use Christmas themes ( in this case, by seeing beyond the christmas-theme-printed boxers, figuratively speaking) and save the integrity of our beloved holiday.
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