Pepsi
VS. Coca Cola
Most
interesting advertisement ever!
As
we all know, Pepsi and Coca Cola have been rivals for a long time. The
competition between them has been so heated that I can hardly see a Coca Cola
bottle near a vending machine with Pepsi in it. So the first time when I saw
the advertisement, I thought that the two companies finally ceased the fire,
and it turns out the opposite when I noticed the words.
To
start with, Pepsi put a Coca Cola cloak and says “We wish you a scary
Halloween!” It’s so true that Pepsi is being sarcasm to indicate Coca Cola’s
existence is scary and unpleasant. What hides under the cloak is the real valuable
thing. Unexpectedly, Coca Cola fought back by saying ”Everybody wants to be a
hero!” Here Coca Cola is indicating two meanings. First, Coca Cola is heroic
figure that everyone wants to be like it. Second, becoming a hero might be the
dream of many kids, but not necessarily for grown-ups, and Coca Cola noticed
that. By saying Pepsi “wants to be a hero”, Coca Cola is implying that the sarcasm
of Pepsi is childish and naïve, thus there’s no need to argue with this
childish behavior.
Coca
Cola company is so smart.
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