Sunday, November 24, 2013

Unremarkable

What is the power of celebrities and famous brands? A main power is that people will listen to them. Most of time, people don’t care about something, because they think it’s not important enough. However, when famous people and brands speak, the world will be silent and listen. Watching this public service ad, I felt encouraged. Chime for Change is found by Gucci, which actually surprised me. Most of time, when we mention luxury brands, we think that the expensive products lead the fashion, and they belong to the rich. But in this ad, Gucci stands for common women and girls, not the wealthy people only. When Beyonce attended the charity activities, she was able to attract enough concentration. Sometimes, when you can achieve more if you get others’ help. Besides, these people have better credits, people would like to trust their words. Chime for Change offers a platform where people can find projects and really do something.It is true that Gucci gain lots of profits every year, and sometimes celebrities behavior bad. Some people may say if Beyonce can be more famous because of this campaign. But as long as this program contributes to women’s and girls’ lives, then it should be supported. Feminism is not only slogans and the rights to show women’s breasts, but, more importantly, it’s the equal chance to compete with men and women living in other regions in this world.


http://www.chimeforchange.org/

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