Awwwww! In this video, dads are seen holding newborns, feeding their babies, sledding with kids, teaching sons how to shave, and even walking daughters down the aisle. Dads and their giggling children are guaranteed to make people smile. I even started tearing up while watching this. I was nostalgic and thinking about great times with my father.
I thought this was simply a video thanking fathers everywhere, and I was shocked at exactly one minute into viewing the clip. This is an advertisement for Oral-B toothpaste. People do not usually associate toothpaste with love; however Oral-B wants us to. The company tells us in order for our fathers to be able to smile at every step in our life, we need to give them Oral-B toothpaste. I, stupidly, believe them.
I hate to admit it, but it this ad may have "worked" on me. I want to buy Oral-B's products because of their ingenious advertisements.
It certainly worked on the people leaving comments on Youtube.
(Below: Comment from Youtube, http://www.youtube.com/watch?v=luCYvBauW5o)
Well, that made me cry. And I appreciated it, too: there just aren't enough images of men nurturing and caring and being gentle in our public media--especially of black men doing those things, and this ad is nicely multiracial. The comment you posted, and your response, and my response, may all fall in the category of "grateful buying": if we're willing to boycott companies with horrible ads (godaddy leaps to mind), we feel the opposite positive response to ads like this Oral B one. We don't honestly believe that dads need Oral B toothpaste--and in fact, we might be willing to just send in a donation for the company to make more ads like this one.
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