What Apple tries to tell you

What Apple tries to tell you

Here's the advertisement of new released Iphone5, and Apple had divided its advertisements into different parts about its music, cameras and other functions, and I chose the advertisement about photos.

Apple adopts its traditional way of advertising. No shouting of the advantages of the product, but just simple scenes of people using it. The advertisement tells people using iphone to take photos in all the circumstances at all the sceneries. Also, the advertisement shows people taking photos in different roles as tourists, fathers and friends etc. At the end of the advertisement, the advertiser says “more photos are taken by iphone than any other cameras.” to show that iphone is so widely all over the world that it carries all the photos throughout the world.

However, what I think lies behind the advertisement is that Iphone is becoming part of our life. People are used to carrying it everywhere and share what they see. Iphones give me a sense that they are no longer a smart phone, but a companion to accompany people to experience and record all the process in their lives. They are inseparable parts of people's lives, and they carry every single special story of every one all over the world.